Airbnb Inspiration

I wanted to take a look at some airbnb videos that could give us a little inspiration into their brand and what kind of company they are. In the video below they've basically answered their own brief which they set for D&AD. The company gave 1 million dollars to make everyone feel part of a community. I'm not sure if it got more people to use or look into airbnb but they defiantly have got a lot of recognition from it. 

Video Inspiration

This is an american commercial advertising beats headphones, This advert gave me inspiration because of the way they're made to look as if they're holding their phones and filming themselves, it links in to our idea and I think it goes with the idea of belonging / staying connected.

In this advert you can see how the person is holding the phone, they've clearly used a software like adobe mocha something similar to what we would do. 

we probably won't do anything like this but it was really cool to watch an get some creative inspiration.

this had some good camera angles that I think we should refur back to when filming.

The Idea

The idea is to create a video app that airbnb guests will be able to easily download from the app store and create video stories. Uploading short story videos will enable people to become part of a community, this is because when a guest uploads a story of their time spent away, they're sharing and this means other people can then view your video, comment, like and even reshare it. This app will allow airbnb customers to get a better insight into where they could go/stay.

The app will work a lot like Vine in the respect that the it's a video based app and the user will only be able to recored for a certain amount of time.

Past Winners / Successful Videos

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Research On The Company

Total Guests 25,000,000+Cities 34,000+Castles 600+Countries: 190+550,000 homes are shared by hosts in cities all over the world82% share the home in which they live. hosting helps them make ends meet. - 47% say that hosting helped them stay in their homes. to date hosts have welcomed 11 million traveler who wanted to experience cities not as tourists but as locals. 

Planning

Today Andrew and myself hashed out a plan of what responsibilities we have and what we're expected to have done by the time we get back from christmas break.

Andrew came up with the idea of doing this on google drive this way we can both go on and edit this when needed.

We came up with the idea that I would film the app in use because i do a lot of filming/vlogging outside of university and i enjoy doing this. Then Andrew would take care of the after effects because we're not actually creating a real app we will be making a mock up design and then place this on the video, Andrew has done this in the past with a previous project which turned out really well which is why after effects is his responsibility, having said this I'm sure we will both have an input/ helping hand when doing this.

We figured we should both do our fair share of research, etc.. which you can see below.


Screen Shot:

AirBnb Brief.

I have highlighted in pink some main things that stood out to me. I think this brief gives a lot of room for creativity and I'm excited to start working on it. 

The Briefs I am Interested In

There are a total of 14 briefs that are supplied with D&AD.

here are the ones I am interested in:

the challenge 

Inspire a new generation to understand that we all have an impact on our planet and an effect on its health. Take the Living Planet Report findings and make them relevant and accessible to the ‘always on’ generation. Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us. All the evidence is there. So how do you make people engage with it and then change their behaviour? 

WWF interested me because I already have a love for animals and wild life, I believe it's important to have a connection with a project before starting it because then it's guaranteed to interest you and keep you interested with it. 

The challenge

The BBC want ideas to better engage with this target group. Why do those who grow up as avid BBC viewers drift off in their teens to other platforms? How are other content providers engaging more effectively? What types of interactions do this group have with their devices throughout the day? How can the BBC better tailor content delivery to fit within and enhance their life? Develop an innovative user experience (UX) to engage the ‘always on’ youth of today with the BBC’s multi-channel content. 

This one interested me because I like the idea of bringing the 'always on' generation back to tv, in their brief they mentioned how their viewers drift off when they get to their mid teens onto other platforms such as youtube. 

The challenge
Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. Don’t just address UK customers, think globally – the physical touchpoint of packaging can connect John Lewis to people worldwide. 

The challenge
Create a 10 to 15 second interpretation of the spirit of VICE’s Rule Britannia series in the form of a motion graphics ident. 

creating an ident for a youtube channel appealed to me a lot out of most the briefs because i have a youtube channel of my own and i have created one for myself i thought i would be able to create a cool one for vice, though when i looked at the website i didn't quite relate to vice, though I'm in the target audience i don't relate to their audience, also there is someone in my class who watches there videos so i feel like they would create something good and i wouldn't be able to compete.

The challenge
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign. 

This is an open brief so you choose the platform. Consider multiple touch points: advertising in all its forms, social media, apps, PR, product, experience, and anything else that makes sense to you. Just make sure it’s something that works both digitally and in the real world, on and offline. 

before this project i have never heard of airbnb before but i like the open breif of creating an app and i think it could be a chance to get really creative. I will research more into this one. 

AirBnb - teaming up.

Sue thinks it's a good idea to team up with this project, we have never teamed up before so I think it would be a good chance too, in the real world of work most things are done within a team not just one person on their own.

Andrew (Student) expressed interest in teaming up with me as he was interested in doing AirBnb and thought i would be a good person to work with, at the time I hadn't thought much about this brief as I was in-between ideas and stuck with which one to choose. He went over his ideas for the brief with me I immediately loved the ideas, we agreed to team up.

My only initial worry about teaming up with Andrew was that I was unsure of how much I could bring to the table, I don't want to slack and leave him do everything but I was assured that we'd spilt the work fairly and there would be plenty for both of us, this is also good as we get marked separately.

D&AD New Blood Awards - The Brief

Thursday 11^th November – peer review proposal

Thurs 15^th January 2015 – planning deadline 

Crit Wed 11^th 2015 February 2pm

Thursday 26^th February 2015 - Deadline

Creatives the world over value the D&AD New Blood Awards above any other. Winning truly marks you out as one of the best. Real briefs, set by real clients, judged by top creatives. This is your chance to address a real life challenge for a top, international brand. You can work alone, or as part of a team. Your ideas will be seen and judged by the representatives of the brand, along with a panel of top creatives from around the world. 

A digital copy of all the briefs can be downloaded at: http://www.dandad.org/awards/new-blood/2014/

You must choose one of the following briefs set for the New Blood (D&AD) Awards. Bare in mind your strong points, your experience and, which projects might be appropriate for your personal learning and development. You can work in a team for this brief but you must present your case to the course leader and get the go ahead.

AirBnB

BBC

Pact

iD (this one must be agreed by the lead tutor & should be considered very carefully)

Monotype

Npower

Nationwide

Pantone

Talk Talk

Vice

Wetransfer

WPP

WWF