here are the ones I am interested in:
the challenge
Inspire a new generation to understand
that we all have an impact on our planet
and an effect on its health. Take the Living Planet Report findings
and make them relevant and accessible
to the ‘always on’ generation. Find a way
to communicate that our relationship
with the planet is reciprocal: we need
the planet and the planet needs us. All the evidence is there. So how do you
make people engage with it and then
change their behaviour?
WWF interested me because I already have a love for animals and wild life, I believe it's important to have a connection with a project before starting it because then it's guaranteed to interest you and keep you interested with it.
The challenge
The BBC want ideas to better engage with this target group. Why do those who grow
up as avid BBC viewers drift off in their teens to other platforms? How are other
content providers engaging more effectively? What types of interactions do this
group have with their devices throughout the day? How can the BBC better tailor
content delivery to fit within and enhance their life? Develop an innovative user experience (UX) to engage the ‘always on’ youth of today
with the BBC’s multi-channel content.
This one interested me because I like the idea of bringing the 'always on' generation back to tv, in their brief they mentioned how their viewers drift off when they get to their mid teens onto other platforms such as youtube.
This one interested me because I like the idea of bringing the 'always on' generation back to tv, in their brief they mentioned how their viewers drift off when they get to their mid teens onto other platforms such as youtube.
The challenge
Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. Don’t just address UK customers, think globally – the physical touchpoint of packaging can connect John Lewis to people worldwide.
Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. Don’t just address UK customers, think globally – the physical touchpoint of packaging can connect John Lewis to people worldwide.
The challenge
Create a 10 to 15 second interpretation of the spirit of VICE’s Rule Britannia series in the form of a motion graphics ident.
creating an ident for a youtube channel appealed to me a lot out of most the briefs because i have a youtube channel of my own and i have created one for myself i thought i would be able to create a cool one for vice, though when i looked at the website i didn't quite relate to vice, though I'm in the target audience i don't relate to their audience, also there is someone in my class who watches there videos so i feel like they would create something good and i wouldn't be able to compete.
The challenge
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
Create a 10 to 15 second interpretation of the spirit of VICE’s Rule Britannia series in the form of a motion graphics ident.
creating an ident for a youtube channel appealed to me a lot out of most the briefs because i have a youtube channel of my own and i have created one for myself i thought i would be able to create a cool one for vice, though when i looked at the website i didn't quite relate to vice, though I'm in the target audience i don't relate to their audience, also there is someone in my class who watches there videos so i feel like they would create something good and i wouldn't be able to compete.
The challenge
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
This is an open brief so you choose the
platform. Consider multiple touch
points: advertising in all its forms, social
media, apps, PR, product, experience,
and anything else that makes sense to
you. Just make sure it’s something that
works both digitally and in the real world,
on and offline.
before this project i have never heard of airbnb before but i like the open breif of creating an app and i think it could be a chance to get really creative. I will research more into this one.
before this project i have never heard of airbnb before but i like the open breif of creating an app and i think it could be a chance to get really creative. I will research more into this one.
